Case Study
Lukes Coffee Logo Design
A fictional coffee brand identity exercise exploring character design, playful typography, and packaging.
Project Overview
I wrote my own brief for Lukes Coffee to practice character-led branding. After sketching mascot ideas, I developed a warm serif logotype, appliqué patches, and packaging renders to show how the identity holds together across the range. Blender helped visualise the canisters while Illustrator handled vector artwork.
- Role: Brand & packaging designer
- Deliverables: Logo suite, mascot system, hero packaging renders
Next
More work of this kind, and the projects either side of it, are on the projects page. If you have something you would like made, get in touch.